Outline

  • Abstract
  • Keywords
  • 1. Introduction
  • 2. Crisis Influence on Strategic Management
  • 3. Critical Elements in the Strategic Management Theory
  • 4. Methodology
  • 5. Conclusions
  • Acknowledgements
  • References

رئوس مطالب

  • چکیده
  • کلید واژه ها
  • 1.مقدمه
  • 2. تاثیر بحران بر مدیریت استراتژیک
  • 3. عناصر اصلی در نظریه مدیریت استراتژیک
  • 4. متدولوژی
  • 5. نتیجه گیری
  • تقدیر و تشکر

Abstract

The strategic management theory has not yet managed to offer solutions to all the conceptual and practical challenges launched by specialists. Moreover, in the context of the current economic crisis, there is the need to redefine the coordinates of the strategic analysis and strategic planning with the purpose of offering solutions adapted to the difficulties that the organizations are confronted with in the present. The scenarios of companies’ strategic recovery must follow macroeconomic recovery scenarios, thus the effort of companies will not produce consequences at the macroeconomic level either.

The critical demarche proposes to outline a series of limitations of the strategic management concepts and indicate what manners of developing concepts new could be approached and which would be the appropriate method.

Keywords: - - - -

Conclusions

A more dynamic approach of the strategic management theory is necessary. The influence of macroenvironment factors during the crisis tends to represent a phenomenon with a stronger impact in the future than in the past because of the rapid and unpredictable changes that they have and because of the multiplication effect that they generate.

The turbulences caused by a crisis economy short-circuit the time and space horizon used in the strategic planning. Thus, the traditional strategic planning and the strategic management based on such a planning tend to become non-proficient.

The strategic management theory should focus more on the casuistry of small and medium-sized companies which have an overwhelming percentage in the number of organizations from an economy. Moreover, a theoretical description of the premises of strategies applicability would ease the identification of alternatives suitable for each organization, no matter its size and would offer the possibility of a better implementation of strategies.

A modern approach of the strategic management theory cannot be achieved without its adaptation to the current trends: the integration of the sustainable strategy concept, the review of key concepts in accordance with the dynamics of markets, the emphasis of the necessity of an overall perspective on the long term that ensures the necessary clairvoyance for achieving the proposed purposes. This approach must be first of all seen as a demarche founded on new strategic thinking principles and on new coordinates of understating what is happening in world economy.

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