Outline

  • Abstract
  • Keywords
  • 1. Introduction
  • 2. Literature Review and Hypotheses
  • 2.1. Corporate Strategies of Smses
  • 2.1.1. Product Strategies
  • 2.1.2. Market Strategies
  • 2.2. Sme Support Programs
  • 2.2.1. Technology Support
  • 2.2.2. Training Support
  • 2.2.3. Financing Support
  • 2.2.4. Machinery/equipment/ Infrastructure Support
  • 2.2.5. Marketing Support
  • 2.2.6. Consultancy Support
  • 3. Methodology
  • 3.1. Research Goal
  • 3.2. Sample and Data Collection
  • 3.3. Research Model
  • 3.4. Analyses and Results
  • 3.4.1. Means and Standard Deviations
  • 3.4.2. Correlation Analysis
  • 3.4.3. Regression Analyses and Hypothesis Testing
  • 4. Conclusion
  • References

رئوس مطالب

  • چکیده
  • کلید واژه ها
  • 1.مقدمه
  • 2. مرور منابع و فرضیات
  • 1.2. استراتژی های سطح شرکت SME ها
  • 1.1.2. استراتژی های محصول
  • 2.1.2. استراتژی های بازار
  • 2.2. برنامه های پشتیبانی از SME
  • 1.2.2. پشتیبانی تکنولوژیکی
  • 2.2.2. پشتیبانی آموزشی
  • 3.2.2. پشتیبانی مالی
  • 4.2.2. پشتیبانی از ماشین آلات/ تجهیزات/ زیرساخت
  • 5.2.2. پشتیبانی از بازاریابی
  • 6.2.2. پشتیبانی مشاوره ای
  • 3. متدولوژی
  • 1.3. هدف پژوهش
  • 2.3. نمونه و جمع آوری داده ها
  • 3.3. مدل پژوهش
  • 4.3. تحلیل ها و نتایج
  • 1.4.3. میانگین ها و انحراف معیارها
  • 2.4.3. تحلیل همبستگی
  • 3.4.3. تحلیل رگرسیون و آزمون فرضیات
  • 4. نتیجه گیری

Abstract

Small and medium-sized enterprises (SMEs) have become the strategic organizations of ever- globalizing country economies. Turkish SMEs have some compliance problems (increase in efficiency and productivity, improve quality, development of new production techniques and processes, product and technology development) with EU standards along the way of EU accession period within the frame of Customs Union and Helsinki Decisions. Such a case has brought the support policies and strategies for SMEs into the agenda. In present study, supports provided to SMEs were evaluated. The primary objective was set as to investigate the effects of provided-supports on business strategies of SMEs. A survey was conducted on 396 small and medium-sized enterprises of Kayseri Organized Industrial Region in Turkey between the years of 2011-2012. Resultant data were analyzed through the SPSS statistical software. Results revealed significant effects of technology, training and consultancy supports provided to SMEs on product and marketing strategies of these enterprises.

Keywords: - -

Conclusions

Among the SME supports, technology, training and consultancy supports had significant effects on corporate product and market strategies. Although there are similar studies investigating SME supports (Moha-Asri 1999; Hanel 2003; Erdil, Kalkan 2005; Zengin 2010) investigating the relationships between such supports and corporate strategies. Present study supports the findings of Erdil and Kalkan (2005) reporting the relationships between SME technology, training, consultancy supports and corporate product quality and innovation. Further studies are commended to investigate the relationships between SME supports and efficiency, productivity and performance of corporate strategies and to evaluate sectoral variations.

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