بررسی اثرات واسطه شناسایی و بهره برداری در ساختار شبکه، فرهنگ آموزش سازمانی و خلاقیت کارمند در ادغام شرکت های سیستمی

ABSTRACT Network structure, organizational learning culture, and employee creativity in system integration companies: The mediating effects of exploitation and exploration

With intense competition in today’s businesses, employees’ individual creativity has become an essential factor in enhancing an organization’s competitiveness and performance. Therefore, organizational cultures and creativity-enhancing structures have become paramount. Guilford (1950) stressed the importance of creativity and argued that its study is rooted in psychology. Since then, research on creativity has been conducted in several disciplines. Early studies tended to focus on creativity as an individual trait. However, investigations have now shifted to how contextual factors affect an individual’s creativity (Perry-Smith & Shalley, 2003). In this paper, we studied contextual factors of creativity that have not received as much attention: social network structure and organizational learning culture. Because of the development of digital IT devices (e.g., smart phones), we live in a smaller world in which information spreads rapidly around the globe (Lazer & Friedman, 2007), and people now recognize the inefficiency of working or studying alone. As the value of knowledge exchange through organizational networks has received more attention, researchers have begun to identify social network parameters that shape creativity in the workplace With intense competition in today’s businesses, employees’ individual creativity has become an essential factor in enhancing an organization’s competitiveness and performance. Therefore, organizational cultures and creativity-enhancing structures have become paramount. Guilford (1950) stressed the importance of creativity and argued that its study is rooted in psychology. Since then, research on creativity has been conducted in several disciplines. Early studies tended to focus on creativity as an individual trait. However, investigations have now shifted to how contextual factors affect an individual’s creativity (Perry-Smith & Shalley, 2003). In this paper, we studied contextual factors of creativity that have not received as much attention: social network structure and organizational learning culture. Because of the development of digital IT devices (e.g., smart phones), we live in a smaller world in which information spreads rapidly around the globe (Lazer & Friedman, 2007), and people now recognize the inefficiency of working or studying alone. As the value of knowledge exchange through organizational networks has received more attention, researchers have begun to identify social network parameters that shape creativity in the workplace creativity. Finally, we confirmed the multidimensional relationship of centrality and structural holes as the knowledge network structure variables with organizational culture, exploitation and exploration, and individual creativity. We also confirmed the validity of the hypotheses based on structural model verification, which describes how each factor relates to the others. This study is presented as follows: In Section 2, we discuss the theoretical background and existing literature regarding individual creativity, exploitation, exploration, network structure, and organizational learning culture. In Section 3, we suggest a research model based on the theoretical background and propose a set of hypotheses. Section 4 presents the empirical evaluation of the research model and verifies it through the analysis of the research results. Section 5 addresses the limitations of the research and directions for future research