Outline

  • Abstract
  • Keywords
  • 1. Introduction
  • 2. Framework and Hypotheses
  • 2.1. the Transactional View of Npd Collaborations
  • 2.2. the Relational View of Npd Collaborations
  • 2.3. Strength of Prior Business Ties
  • 2.4. Relative Importance of Contractual Safeguards and Shared Governance
  • 2.5. Substitution Effect of Contractual Safeguards and Shared Governance
  • 3. the Empirical Study
  • 3.1. Data Collection and Sample
  • 3.2. Measurement
  • 3.3. Results
  • 4. Discussion
  • 5. Managerial Implications
  • 6. Limitations and Future Research Directions
  • 7. Conclusions
  • Acknowledgements
  • Appendix
  • References

رئوس مطالب

  • چکیده
  • کلیدواژه ها
  • مقدمه
  • چارچوب نظری و فرضیه‌ها
  • دیدگاه مبادلاتی مشارکت‌های توسعه محصول جدید
  • دیدگاه رابطه‌ای همکاری‌های توسعه محصول جدید
  • قدرت گره‌های تجاری اولیه
  • اهمیت نسبی اقدامات محافظتی قراردادی و حاکمیت اشتراکی
  • اثر جانشینی اقدامات محافظتی قراردادی و حاکمیت اشتراکی / تعاونی
  • مطالعه تجربی
  • جمع‌آوری داده و نمونه آماری
  • معیار
  • نتایج
  • بحث
  • توصیه های مدیریتی
  • محدودیت‌های پژوه و جهت‌گیری‌های پژوهش آتی
  • نتیجه‌گیری
  • سپاسگزاری
  • پیوست

Abstract

This study provides deeper insights into the management of new product development (NPD) collaborations and a better understanding of the ways that companies in East Asia govern these relationships to acquire external knowledge while achieving collaboration satisfaction. Looking through the lens of the relational view, we disentangle the effects of relational and contractual governance on collaborations outcomes. An analysis of survey data from 119 NPD collaborations in South Korea reveals that the strength of prior business ties between partners enhances relational governance and indirectly contributes to knowledge acquisition and collaboration satisfaction. Contractual governance does affect collaboration outcomes, but the impact is weaker than relational governance. The positive returns on collaboration satisfaction are diminishing when both governance mechanisms are applied simultaneously. The findings further suggest that managers engaged in NPD collaborations in East Asia should invest more in relational governance while maintaining a moderate level of contractual safeguards to enhance collaboration outcomes.

Highlights • We study the governance and outcomes of NPD collaborations in South Korea. • Strong prior business ties enhance shared governance and collaboration outcomes. • Shared governance enhances collaboration outcomes more strongly than contractual safeguards. • Relational and contractual governance are substitutes as regards satisfaction.

Keywords: - - - - -

Conclusions

The governance of NPD collaborations is a major concern for innovating companies. This study examines the interplay between contractual and relational governance in NPD collaborations and extends the understanding of how these mechanisms jointly affect collaboration outcomes. The relational view appears to provide an appropriate theoretical lens when studying the governance of NPD collaborations in East Asia. Gupta (2011) notes that it is inevitable East Asian philosophies and governance practices will play a very influential role and it is critical for scholars to begin discussions for what the nature of this influence is likely to be. In this study, we attempted to follow this thought. The study suggests that instead of applying Western-based transactional theories in non-Western regions, the governance of NPD collaborations should be studied based on concepts that are grounded in cultural context and reflective of regional traditions of thought.

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