Outline

  • Abstract
  • Keywords
  • 1. New Product Development in Asia
  • 2. Highlights from the Major Findings
  • 2.1. Organizational and Top Management Support
  • 2.2. Technological Proficiency
  • 2.3. Customer/market Orientation
  • 2.4. Information Sharing
  • 2.5. Cross-Functional Interface
  • 2.6. Entrepreneurship Orientation
  • 2.7. Npd Strategies
  • 2.8. Innovation Orientation
  • 2.9. Contingencies of an Innovation Orientation
  • 2.10. Innovative Marketing Strategies
  • 2.11. Npd Process
  • 2.12. Appointment of Project Managers
  • 2.13. Rewarding Team Members
  • 2.14. Success Rate
  • 2.15. Cycle Time
  • Acknowledgements
  • References

رئوس مطالب

  • چکیده
  • کلید واژه ها
  • 1. توسعه محصول جدید در آسیا
  • 2. نکات برجسته یافته های مهم
  • 2.1. حمایت مدیریت ارشد و سازمانی
  • 2.2. مهارت فناورانه
  • 2.3. جهت گیری مشتری یا بازار
  • 2.4. اشتراک دانش
  • 2.5. واسط سطح مقطعی
  • 2.6. جهت گیری کارآفرینانه
  • 2.7. راهبرد های توسعه محصول جدید
  • 2.8. جهت گیری نوآوری
  • 2.9. رویداد های احتمالی جهت گیری نوآورانه
  • 2.10. راهبرد های بازاریابی نوآورانه
  • 2.11. فرآیند توسعه محصول جدید
  • 2.12. انتصاب مدیران پروژه
  • 2.13. اعضای تیم پاداش دهنده
  • 2.14. نرخ موفقیت
  • 2.15. زمان چرخه

Abstract

Given the increasing importance of Asia, the purpose of this special issue is to broaden the scope of our understanding of New Product Development (NPD) by going beyond the traditional Western research settings and looking at how new products are developed in Asia. This paper introduces the special issue on NPD in Asia and identifies key patterns of similarities and differences between Asian and Western NPD practices. The paper highlights key similarities and differences in the areas of organizational/top management support; technological proficiency; customer/market orientation; information sharing; cross-functional interface; entrepreneurship orientation; NPD strategies; innovation orientation; contingencies of innovation orientation; innovative marketing strategies; NPD process; appointment of project managers; rewarding team members; success rate; and cycle time.

Keywords: - - -

Conclusions

As part of the NPD outcomes, it is also important to know the amount of time it takes to develop new products and ways to reduce it. Past surveys in the West indicate that US firms spend on average 23.8 months to develop an “innovative” new product (Griffin, 1997). On the other hand, Ozer and Chen (2006-this issue) report that Hong Kong firms from different industries spend on average 12.94 months to develop it, reflecting the fast pace of doing business in Hong Kong and also partially explaining why the success rate is lower in Hong Kong.

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