Outline

  • Abstract
  • Keywords
  • 1. Introduction
  • 2. Theoretical Background
  • 3. Empirical Investigation
  • 3.1. Multiple Case Study
  • 3.2. Methodology
  • 3.2.1. Sample and Data Collection
  • 3.2.2. Measurement Model
  • 3.3. Regression Model
  • 3.4. Fuzzy-Set Qualitative Comparative Analysis (fsqca)
  • 4. Results
  • 5. Discussion
  • References

رئوس مطالب

  • چکیده
  • کلیدواژه ها
  • 1. پیشگفتار
  • 2. پیش زمینه نظری
  • 3. بررسی تجربی
  • 3.1. مطالعه موردی چندگانه
  • 3.2. روش‌شناختی
  • 3.3. مدل رگرسیون
  • 3.4. تجزیه و تحلیل مقایسه‌ای کیفی مجموعه فازی (fsQCA)
  • 4. نتایج
  • 5. بحث
  • منابع

Abstract

Alliances between service firms and manufacturers in pursuit of joint hybrid innovations face both advantages and challenges. This study analyzes the ambivalence in service firm-manufacturer alliances via complementarities versus divergences. The mixed method approach consists of a multiple case study of 12 firms, regression analysis, and a fuzzy-set qualitative comparative analysis (fsQCA) of a sample of 190 firms. The three methods deliver consistent and robust results that complement each other. Findings are that a service firm’s entrepreneurial orientation enhances joint hybrid innovation and alliances with manufacturers. Divergences between firms have ambivalent influences on joint hybrid innovation, depending on the service firm’s entrepreneurial orientation and the equity arrangement of the alliance.

Keywords: - - -

5. Discussion

This study analyzes how the entrepreneurial orientation of a service firm in an alliance with a manufacturer influences hybrid innovation. All three empirical methods support the contention that the service firms’ entrepreneurial orientation is a fundamental condition for hybrid innovation. A service firms’ entrepreneurial orientation brings the ability to proactively combine divergent capabilities and resources and is a core driver of joint hybrid innovation. Entrepreneurial orientation can encourage manufacturing firms to contemplate and experiment with innovative solutions for their products and to transcend some traditional, inert behaviors. The merits from alliances between service firms and manufacturers support the complementarity argument in the alliance literature (Das & Teng, 2003). The consistent, positive findings of entrepreneurial orientation are supported by prior studies on the advantages of entrepreneurial orientation within (Covin & Lumpkin, 2011) and among firms (Bouncken et al., 2016). Nonetheless, divergences among firms might damage the fit between firms.

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